In September of 2010, Armida joined the Trend Hunter internship program. At the time, she was a bright-eyed, bushy-tailed Student of Advertising at Seneca's Creative Advertising program; she is now the bright-eyed, bushy-tailed Senior Editor and Research Advisor at the world's #1 trend-spotting community.
As the Senior Editor at Trend Hunter, Armida has published tens of thousands of articles and several million views from over 130,000 global contributors. Her own portfolio of around 1,500 articles has attracted upwards of 6.6 million views.
She is currently leveraging her knowledge of the digital consumer and viral content as a Research Advisor at Trend Hunter, curating custom reports for (and making corny, yet heartfelt jokes to) a number of clients from different industries.
She has been featured on Rogers TV, CP24 and dozens of blogs. Her passion lies in the interactions of brand and consumer, particularly in the realms of marketing, celebrity and the ~interwebz~. She's into spirituality and sex culture. She loves referring to herself in the third person.