Our Chief Trend Hunter Jeremy Gutsche discusses this female hero phenomenon with the NY Times. According to Gutsche, the appeal of Salander's character goes far beyond her bold attitude and style influence. He states, "Today the female action hero is likely to be a master of hacking [...] She is a type that resonates particularly with women in their teens and early 20s."
Read the Full Article at The NY Times
Wonder Women, Highly Metallic
THE NEW YORK TIMES
By: Ruth La Ferla
But prowess in an information age is as often equated with technological smarts. "Today the female action hero is likely to be a master of hacking," said Jeremy Gutsche, the editor of Trendhunter, an online publication. She is a type, Mr. Gutsche said, that resonates particularly with women in their teens and early 20s. Stats for NY Times: Jeremy Gutsche on the Female Hero in the Information Age Trending: Older & Chilly
Research: 287 clicks in 163 w
Interest: 0.5 minutes Concept: Ny Times Jeremy Gutsche
Related: 56 examples / 43 photos
Segment: Females, 12-55 Comparison Set: 20 similar articles, including: popular is not cool, manufactured addiction, and if you're small, act big.