Ideas
Explore the world's #1 largest database of ideas and innovations, with 459,692 inspiring examples.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,208 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 459,692 cutting edge ideas.

About Trends

Trend Hunter is the world's largest, most popular collection of cutting edge ideas. Providing a platform for new and innovative content and helping some of the biggest brands stay ahead of the curve, Trend Hunter helps satiate curious minds to find better ideas faster.
Ideas
Lists
Videos
Photos
Insights
play_circle_filled The Evolution of Education
The Evolution of Education
Trend Hunter's Now Trending Series Explores the AI & Education
Dive into Trend Hunter’s latest Now Trending Series on Education, where we explore the revolutionary impact of technology on the learning landscape. This series sheds light on how Focus Tech... MORE
40 Aromatherapy Gifts
40 Aromatherapy Gifts
From Soothing Candle Sets to Perfumable Jewelry Collections
Aromatherapy gifts as sought-after presents year-round and during the holiday season, catering to people seeking the transformative power of scent for their well-being. The evolving understanding of... MORE
play_circle_filled The Year AI Changes You
The Year AI Changes You
Jeremy Gutsche Discusses How to Innovate in an Era of AI in This Webinar
The recent ‘How to Innovate in an Era of AI: Disrupt or Be Disrupted in the Year AI Changes You,’ webinar hosted by Trend Hunter CEO Jeremy Gutsche highlighted the vital importance of... MORE
play_circle_filled Introducing Trend Hunter GPT
Introducing Trend Hunter GPT
Unlock Access to our Beta Version for a Limited Time!
Trend Hunter GPT, our latest AI model transforming trend forecasting, is now live! Addressing the growing demand for precise, AI-driven market insights, this tool redefines trend forecasting by... MORE
2023 Innovation Strategy Awards
2023 Innovation Strategy Awards
The Second Innovation Strategy Awards Celebrated Notable Winners
The 2023 Future Festival World Summit featured the second annual Innovation Strategy Awards, honoring outstanding innovation stories from respected business leaders. This exceptional event, co-... MORE
Top 88 Business Trends in October
Top 88 Business Trends in October
From Anti-Consumerism Subscriptions to Virtual Shoppers
In the wave of October 2023 business trends, the modern business landscape is undergoing a transformative shift, underpinned by three key pillars: technology, sustainability, and consumer-centricity.... MORE
5 Technology Trends That Marketers Need to Know in 2024
5 Technology Trends That Marketers Need to Know in 2024
Download the Report Today
In a rapidly evolving advertising and marketing landscape, staying ahead of the curve is paramount for industry leaders. Understanding the latest trends and their impact on strategic decisions is key.... MORE
Aroma-Diffusing Desk Toys
Aroma-Diffusing Desk Toys
ovOlio Seamlessly Blends Technology, Design, and Tranquility
Discover the future of productive relaxation with ovOlio, a groundbreaking creation that seamlessly blends technology, design, and tranquility. Introducing ovOlio, the world’s first aroma-... MORE
Children's Birthday Party Venues
Children's Birthday Party Venues
424 Play Factory is the Ultimate Children's Birthday Party Venue
The 424 Play Factory offers a hassle-free solution for children’s birthday parties, boasting a cutting-edge indoor playground complete with various activities, a dedicated party area, and cost-... MORE
The Evolution of eSports
The Evolution of eSports
Trend Hunter's Now Trending Series Explores the Growing eSports Industry
In the latest installment of Trend Hunter’s Now Trending series, the company dives into the esports industry and how it has evolved in recent years to become a global phenomenon. The video... MORE
Kids Cosmetic
Makeup marketed toward Gen Alpha consumers is adapted as this demographic ages
Trend - To cater to the emerging Gen Alpha consumer, cosmetics companies are designing more sophisticated cosmetic lines. These products strike a balance between age-appropriate formulations and the high-end appearance favored by this demographic, influenced by trends on social media platforms.

Insight - Gen Alpha's immersion in the virtual world has been reflected in the market, particularly as this demographic continues to demonstrate that real-life trends mirroring online ones significantly impact their purchasing preferences. As they mature, these consumers seek more sophisticated products, departing from the childlike items marketed to them in their youth. Businesses meeting the demand for elevated kids' cosmetics can attract young consumers seeking products that grow with them.
Workshop Question - How can your brand cater to the evolving preferences of Gen Alpha as they become mature consumers?
8.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Black Business-Oriented Webinars
Black Business-Oriented Webinars
TikTok Introduces a New Webinar Series for Black Business Month
TikTok’s newest social endeavor is a two-part webinar series revolving around Black-owned businesses for Black Business Month. Featuring webinars from Black entrepreneurs and businesspeople,... MORE
Future Festival Early Bird Deal
Future Festival Early Bird Deal
Unlock Up to 30% of Early Bird Savings on Future Festival Tickets
Gear up to take on the future with us at Future Festival World Summit 2023. Scheduled to unfold from September 26th to 28th, this event will serve as a transformative convergence point that... MORE
Future Festival Super Early Bird Deal
Future Festival Super Early Bird Deal
Grab the 2-for-1 Deal for Future Festival World Summit 2023
Step into the future with us at the Future Festival World Summit 2023. Set to take place from September 26th to 28th, the Future Festival World Summit 2023 will transform Toronto into a global... MORE
Commemorative Car Events
Commemorative Car Events
Porsche: 75 Years of Performance, Innovation, and Iconic Design
Porsche recently hosted an exclusive event in Toronto, which Trend Hunter had the privilege of attending. The event was a celebration of sustainability, technology, and innovation, featuring a range... MORE
2023 NY Innovation Conference
2023 NY Innovation Conference
Explore Trends of the Future at our New York Innovation Conference
Trend Hunter’s 2023 Innovation Conference is returning to New York City to deliver a series of highly informative keynotes on topics like work culture, retail innovation, AI, and more. The... MORE
2023 Chicago Innovation Conference
2023 Chicago Innovation Conference
Discover All-New Trend Content at our Chicago Innovation Event
Explore the world of trends and consumer insights at Trend Hunter’s 2023 Chicago Innovation Conference. This 2-day event equips you with an innovation toolkit to accelerate your business growth,... MORE
2023 Berlin Innovation Conference
2023 Berlin Innovation Conference
Create the Future at the Berlin Innovation Conference on May 31
The most vital information from our three-day festival in Toronto is condensed into one expedited program for our 2023 Berlin Innovation Conference. Attendees will learn about the newest trend... MORE
2023 Minneapolis Innovation Conference
2023 Minneapolis Innovation Conference
Improve Your Ideation at the Minneapolis Innovation Event
We cordially invite you to attend our Minneapolis Innovation Conference on May 16, 2023, if you are an entrepreneur, marketer, or anybody else aiming to expand your business. Based on data gathered... MORE
2023 Los Angeles Innovation Conference
2023 Los Angeles Innovation Conference
Explore Future Trends at our LA Innovation Conference
Trend Hunter’s Los Angeles Innovation Conference is coming back this year on May 4 to give attendees another chance to hear compelling keynotes on topics like work culture, retail innovation,... MORE
2023 Seattle Innovation Conference
2023 Seattle Innovation Conference
Experience Cutting-Edge Innovation at our Seattle Event
Future Festival’s Seattle Innovation Conference is a deep dive into what the business world will look like in the future. The one-day event delves into upcoming trends that will significantly... MORE
2023 Orlando Innovation Conference
2023 Orlando Innovation Conference
Learn About Disruptive Thinking at Our Orlando Innovation Event
Trend Hunter’s 2023 Orlando Innovation Conference will take place on April 19th, bringing together business leaders from some of the world’s most inspiring brands. The event will feature... MORE
2023 Atlanta Innovation Conference
2023 Atlanta Innovation Conference
Join us for our Atlanta Innovation Conference on April 18
Our Atlanta Innovation Conference marks our second stop on our Future Festival 2023 tour and is taking place on April 18, 2023. We are also making stops across the United States, in Berlin later... MORE
Insights-Driven Media Conferences
Insights-Driven Media Conferences
Join Us at the Media Insights and Engagement Conference
Join Trend Hunter CEO and New York Times bestselling author Jeremy Gutsche and media industry executives from leading brands like Netflix, Disney, Hulu, HBO and ESPN at The Media Insights and... MORE
Wellness Supermarket Webinars
Wellness Supermarket Webinars
Earth Fare is Offering Free Monthly Webinars in the New Year
Starting off the new year right is important for many, which is something Earth Fare is helping with thanks to a free webinar series it will be hosting for participants to enjoy. The series will... MORE
2022 Innovation Award Winners
2022 Innovation Award Winners
Trend Hunter's Innovation Strategy Awards Highlight Notable Tactics
Following Trend Hunter’s launch of its newest brand innovationstrategy.com, the world’s leading trend research platform unveiled its first-ever Innovation Strategy Awards at Future... MORE