Gutsche credits the archery/hunting phenomenon not only to the film, but to its heroine Katniss Everdeen. "There is an extra appeal that happens when you have one of the hottest pop cultural stars taking up any new sport," he explains, "and in this case it happened to be archery." Everdeen, played by previously mentioned it-girl Jennifer Lawrence, is a strong female character who is more akin to Joan of Arc than Cinderella or any docile female characters.
Read the Full Article at CNN
Archery takes aim at pop culture in 2012
By: Henry Hanks
There's more to come: Lara Croft's return in the "Tomb Raider" video game will focus on archery, instead of a gun in each hand; and the next two "Hobbit" films have the promise of archers Bard the Bowman and Legolas.
Jeremy Gutsche, the chief trend hunter at Trendhunter.com, notes that "Google search volume for archery has remained relatively constant" for archery over the years, but that's not to say it hasn't made a splash: He saw archery-infused fashion shoots crop up this year.
However, he thinks a lot of it can be traced back to Jennifer Lawrence and the character of Katniss.
"There is an extra appeal that happens when you have one of the hottest pop cultural stars taking up any new sport, and in this case it happened to be archery." Stats for CNN: Jeremy Gutsche on Archery and The Hunger Games Trending: Older & Chilly
Research: 351 clicks in 166 w
Interest: 0.5 minutes Concept: Cnn Jeremy Gutsche
Related: 35 examples / 27 photos
Segment: Neutral, 18-55+ Comparison Set: 13 similar articles, including: cnn: trend hunter profiled as a paperless office, cnn: jeremy gutsche on technology trends in 2020, and nuvo magazine: jeremy gutsche "trend spotter extraordinaire".