Artem Pylypenko Taps Hatton Labs for a New Capsule Collection
Kanesa David — August 24, 2022 — Fashion
References: hattonlabs & hypebae
Artem Pylypenko has collaborated with Hatton Labs to launch a new capsule collection that Pylypenko designed at the height of the Ukrainian war. The Ukranian artist hopes that this collaboration will represent “the light at the end of the tunnel.”
The collection comprises jewelry and apparel offerings, including a range of rings, chains, and limited edition tees. Pylypenko claims that during his research, he recognized that the word “carbine” was a common term used when referring to weapons used during the war. The artist expressed that he did not want to use any literal things related to the war itself, instead choosing the carbine as a symbol to represent life and death.
When it comes to the T-shirt, Pylypenko comments that: “The T-shirt is very symbolic for me. I’ve always had a great fear of getting lost, probably some kind of trauma from my childhood. I wanted to remind myself that even if you get lost, take the wrong road, take a wrong turn, you can always find a way out and follow the sun.”
All proceeds from the Artem Pylypenko x Hatton Labs capsule will be donated to Ohmatdyt, the largest children’s hospital in Ukraine.
Image Credit: Hatton Labs
The collection comprises jewelry and apparel offerings, including a range of rings, chains, and limited edition tees. Pylypenko claims that during his research, he recognized that the word “carbine” was a common term used when referring to weapons used during the war. The artist expressed that he did not want to use any literal things related to the war itself, instead choosing the carbine as a symbol to represent life and death.
When it comes to the T-shirt, Pylypenko comments that: “The T-shirt is very symbolic for me. I’ve always had a great fear of getting lost, probably some kind of trauma from my childhood. I wanted to remind myself that even if you get lost, take the wrong road, take a wrong turn, you can always find a way out and follow the sun.”
All proceeds from the Artem Pylypenko x Hatton Labs capsule will be donated to Ohmatdyt, the largest children’s hospital in Ukraine.
Image Credit: Hatton Labs
Trend Themes
1. Clothing-charity Collaborations - Collaborating with a cause-oriented brand to create fashion items for charity can connect designers to a larger audience with a shared social advocacy.
2. Symbolic Accessories - Incorporating personal, thematic components into jewelry and apparel pieces can create deeper meaning and invite more conscious consumerism.
3. Fashion as Expression of Trauma and Resilience - Designing fashion pieces which symbolize the journey of growth in the face of adversity can serve as a powerful method for creative self-expression and coping.
Industry Implications
1. Fashion Design - Companies working in the creation of fashion pieces can explore collaborations and product designs with non-profit organizations and advocacy groups.
2. Accessories Design - Creating symbolic and spiritually meaningful pieces can cater to consumers who prioritize deeper, individualized meaning in their fashion purchases.
3. Non-profit Management - Non-profit organizations can reach out to artists and fashion designers who are willing to donate proceeds to charitable groups, leveraging the power of social advocacy and collaboration.
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