Foresight And Trends 2014

By: Armida Ascano - Nov 12, 2014
References: iirusa
The aptly titled Foresight & Trends conference wrapped up its first day today. Held at the beautiful SLS Beverly Hills, it's no surprise that the overarching pattern on day one of Foresight & Trends 2014 seemed to be holistic well-being. Shining this theme through a completely fresh lens was Patti Streeper, Vice President of Corporate Innovation & General Manager at Hallmark. Patti discussed the pervasiveness of well-being, specifically in today's information age, and the difference between timely desires, and timeless needs. In a similar vein was Olesya Govorun's discussion on 'Why vs. What.' Armed with her PhD in Social Psychology and experience as the Senior Manager of Strategy and Insights at Dannon, Govorun took the audience through her three surprising findings regarding "wellness" and what it means to consumers.

As the day continued on, the shift focused toward wellness in the workplace. Gregory Burdulis, self-professed 21st-century monk, discussed the importance of corporate mindfulnesss (and, meditation), while the Trend Hunter team -- President Shelby Walsh, Senior Editor and Research Advisor Armida Ascano and Research Advisor Courtney Scharf -- capped off the day with a workshop on how to remain your best mentally despite chaos, ditch complacency and make better choices, faster.