Branding company Atomicdust has partnered up with Goshen Coffee to create branding that is distinct, communicating the boldness of the product itself. This concept resulted in pinup-inspired packaging that not only shows the strength of the coffee within, but attracts potential customers using a nostalgic appeal that is truly original.
The image is reminiscent of the classic 'We Can Do It' poster associated with World War 2, given a more modern twist through the inclusion of a tattooed young woman rocking spacers and a lip piercing. The bandanna and red retro up 'do remain, but the update to the look is undeniable and is sure to add an extra layer of appeal for any young coffee addict. Add an extra kick to your morning cup of java with Goshen Coffee.
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