From Wooden Vinyl Organizers to Vintage Box Branding

By: Jamie Danielle Munro - Published:
Retro packaging is making a serious resurgence in the marketing world, with many branding companies going back to age-old roots to give products a sense of authority.

The retro look also induces nostalgia in certain consumers, forging an emotional connection to the project. When one sees an old cassette tape re-branded as a case for a set of headphones, immediate memories of when they used this outdated piece of tech come to mind. Playing on emotions is a great way to win over customers and keep their business. Alyssa Phillips came up with this idea for a school project, and it was a major hit.

Retro packaging is just one way branding experts are experimenting with various designs, but it's certainly one that's gaining traction with both companies and consumers alike. Stats for 38 Examples of Retro Packaging Trending: Older & Buzzing
Traction: 5,700 clicks in 86 w
Interest: 2 minutes
Concept: Retro Packaging
Related: 287 examples / 221 photos
Segment: Neutral, 18-55+
Comparison Set: 105 similar articles, including: groovy booze branding, overtly masculine advertising, and vintage shaver branding.