Retro packaging is making a serious resurgence in the marketing world, with many branding companies going back to age-old roots to give products a sense of authority.
The retro look also induces nostalgia in certain consumers, forging an emotional connection to the project. When one sees an old cassette tape re-branded as a case for a set of headphones, immediate memories of when they used this outdated piece of tech come to mind. Playing on emotions is a great way to win over customers and keep their business. Alyssa Phillips came up with this idea for a school project, and it was a major hit.
Retro packaging is just one way branding experts are experimenting with various designs, but it's certainly one that's gaining traction with both companies and consumers alike.
Stats for 44 Examples of Retro Packaging
Trending: Older & Buzzing
Research: 5,913 clicks in 112 w
Interest: 2.1 minutes
Concept: Retro Packaging
Related: 339 examples / 261 photos
Segment: Neutral, 18-55+
Comparison Set: 124 similar articles, including: overtly masculine advertising, revolutionary whiskey bottles, and groovy booze branding.
44 Examples of Retro Packaging
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By: Jamie Danielle Munro - Published: Mar 26, 2014