This Female Branding Puts a Women in the Spotlight

By: Michael Baxter - Published: Mar 11, 2014
For all the talk about gender equality, there has still and will still be an inordinate amount of female-targeted branding. It seems that unlike with male branding, female branding is either aggressively non-aggressive or purposefully fierce.

There’s very little room to release a product and have it connect with a female audience in the modern sphere. Male branding remains bravado focused while female branding is a little bit more understated. Some women go for an aggressive style, while others are fine with the softer side of the marketing industry.

Because of this the industry sees a lot of pink, fluffy and cute juxtaposed against a lot of more typically ‘manly’ style ads and branding with a splash of feminine just to remind customers who the intended target is. Stats for 41 Examples of Feminine Branding Trending: Older & Buzzing
Research: 11,846 clicks in 115 w
Interest: 2.4 minutes
Concept: Female Branding
Related: 272 examples / 209 photos
Segment: Females, 12-55
Comparison Set: 100 similar articles, including: beach bum branding, burlesque water bottles, and fanciful bottle branding.