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This Female Branding Puts a Women in the Spotlight

By: Michael Baxter - Published: • References:
For all the talk about gender equality, there has still and will still be an inordinate amount of female-targeted branding. It seems that unlike with male branding, female branding is either aggressively non-aggressive or purposefully fierce.

There’s very little room to release a product and have it connect with a female audience in the modern sphere. Male branding remains bravado focused while female branding is a little bit more understated. Some women go for an aggressive style, while others are fine with the softer side of the marketing industry.

Because of this the industry sees a lot of pink, fluffy and cute juxtaposed against a lot of more typically ‘manly’ style ads and branding with a splash of feminine just to remind customers who the intended target is. Stats for 49 Examples of Feminine Branding Trending: This Year & Popular
Traction: 7,869 clicks in 31 w
Interest: 2.2 minutes
Concept: Female Branding
Related: 325 examples / 250 photos
Segment: Females, 12-55
Comparison Set: 119 similar articles, including: beach bum branding, burlesque water bottles, and fanciful bottle branding.