Superstar

Noch Zhelanii Wine Packaging Seduces Like a Moulin Rouge Dancer

By: Amelia Roblin - Published: Jan 22, 2014 • References: studioin.ru and packagingoftheworld
With Noch Zhelanii Wine packaging, the goal of enticing consumers is taken to a higher level. This branding strategy will appeal to people -- men particularly -- due to a certain je ne sais quoi.

Alright, so STUDIOIN of Russia was a little more explicit than that with this design. The labels have been embellished with illustrations of women's lovely legs that have been dressed in provocative fishnet stockings. The idea was to suggest the desirable imagery of alluring cabaret entertainers. The choice of red and black colors emphasizes this lusty theme for a beverage name that translates to "Night of Desires." The scrumptious grape-derived drink within Noch Zhelanii Wine packaging is said to warrant fun tonight, yet it makes no promise for tomorrow.