Ruth Pearson and Caroline Phillips Give Crabtree & Evelyn Pretty Patterns

By: Francis Tiangson - Published: Mar 28, 2011 • References: & thedieline
Ruth Pearson and Caroline Phillips have repackaged Crabtree & Evelyn products with multiple unique patterns made for each individual package. Using the illustrations that Crabtree & Evelyn have had stored in the archive, the new patterns pay tribute to the brand's heritage and revive the essence of the company.

The patterns that Ruth Pearson and Caroline Phillips have created have a feminine touch and a sense of familiarity. The images and their arrangement are reminiscent of a simpler time, almost like antique objects found in your grandparents' house. They are meant to be treasured and evoke a feeling of timeless, good quality products. It's almost as if Ruth Pearson and Caroline Phillips were trying to make the Crabtree & Evelyn products the quintessential grandmother treats. Stats for Sweet Feminine Packaging Trending: Older & Mild
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Concept: Ruth Pearson And Caroline Phillips
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Segment: Females, 18-35
Comparison Set: 27 similar articles, including: brewed business branding, faux coffee packaging, and simple stamped branding.