Using her heritage culture as her source of inspiration, Dr. Hamzayeva, founder of Gazelli Cosmetics, created a feminine and beautiful brand. The country of Azerbaijan is the place where Hamzayeva found the natural resources for her products and the identity of her beauty line.
The company’s name was inspired by the local word “Ghazel,” which means inner beauty, and the packaging design was inspired by the country’s artisan work and art. “We illustrated our packaging with drawings conjuring up local tapestry and fabric patterns with scenes of rural life,” explains Dr. Hamzayeva in the website. The black and white cream boxes are decorated with women dressed up in traditional attires, and also the packaging sports a mesmerizing Middle East pattern in its design.
The Gazelli Cosmetics packaging represents a country’s history while promoting to female costumers the idea of inner beauty and femininity.
Poetic Heritage Packaging
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