From Artisan Brew Branding to Perfume-Like Honey Packaging

By: Malika Renee Butss - May 2, 2015
Rustic branding is an artistic form of marketing that pays homage to an era where less was definitely seen as more.

The look and feel of a brand using the rustic theme is not as flashy as some aesthetics and showcases a more authentic appeal with a whole lot of grit. Typical cases of rustic branding incorporate wooden crates with text and pictures in a neutral color palette accented by one bold color. On occasion rustic branding can be crafted from recycled materials. The rustic look is usually well received because it gives off the appeal of dedicated production and a vintage allure that is very popular.

Rustic branding is great way to market goods from refreshing cocktails to skin care products and everything in between.