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This Rebranding Design is Simple, Whimsical and Rustic

By: Farida Helmy - Published: • References: meagantidwell and designworklife
Helping in the rebranding design efforts to give the Nathan Willis wedding film business a much-needed revamp, creative studio Meagan Tidwell Design did an absolutely flawless job.

Working on everything, including the brand development, logo design, packaging, printed materials, photo styling and photography, the duo worked together on the rebranding design efforts to make sure it was just right.

The clients wanted a look they felt reflected their genuine interest in love -- they also wanted something that would set them apart from the competition. Deciding to go with something handmade, chic and not too feminine, the final outcome is stunning: minimalist, whimsical, warm and effortless. 

“I approached the aesthetic with contrasting letterforms and modern compositions paired with rustic, slightly old-world fonts,” says Tidwell.