This Takeout Packaging Design Channels the Brand's Traditional Values

By: Rebecca Byers - Apr 22, 2015
References: wearemanic & retaildesignblog.net
Lee Wee & Brothers is a restaurant in Singapore that has a strong takeout packaging design that is simple yet instantly recognizable and effective. Created by Manic Design, the range of packaging communicates the restaurant's family-run roots and dedication to traditional recipes.

The brown paper bag-inspired takeout packaging designs feature simple and understated red graphics depicting a young boy hard at work. Manic Design also created packaging for the Lee Wee & Brothers range of snacks and preserves, as well as labels for bottles of water.

In featuring down-to-earth minimalist takeout packaging, Lee Wee & Brothers is able to portray the restaurant as a quality takeout option that families can trust for dinner in a hurry.