This Cheese Branding Reflects the Product's Freshness and Quality
Rebecca Byers — April 13, 2015 — Lifestyle
References: behance.net & retaildesignblog.net
Designed by Petra Vass, this cheese branding for a small Hungarian cheesemaker is rustic, charismatic and communicates the small-batch, artisan values of the brand. Called Csurgódombi Sajtkonyha (Churgo-Hill Cheesekitchen), the tiny operation located in Fehérvárcsurgó, Hungary was tasked with creating a branding scheme that reflected the beautiful natural surroundings of where the products are made.
Designer Petra Vass was asked to design a visual means of communicating three central ideas; the premium quality of the cheese, the lack of preservatives contained in the products and the freshness as a result of the pure rural environment.
Using a logo that features a cheeseboard and craft paper, this example of cheese branding succeeds in creating an identity that will help them stand out on store shelves.
Designer Petra Vass was asked to design a visual means of communicating three central ideas; the premium quality of the cheese, the lack of preservatives contained in the products and the freshness as a result of the pure rural environment.
Using a logo that features a cheeseboard and craft paper, this example of cheese branding succeeds in creating an identity that will help them stand out on store shelves.
Trend Themes
1. Rustic Packaging - Designing packaging that reflects the natural surroundings of the product can increase its appeal and communicate authenticity.
2. Artifact-inspired Branding - Drawing inspiration from traditional artifacts can strengthen branding efforts and communicate artisanal values.
3. Minimalist Design - Utilizing simplistic and minimalist design principles to highlight the quality and purity of product ingredients.
Industry Implications
1. Food Packaging - Incorporating natural design elements into food packaging can emphasize freshness and quality.
2. Artisanal Food Production - Drawing inspiration from traditional artisanal techniques can help establish brand credibility and increase customer loyalty.
3. Small-batch Food Production - Highlighting small-batch processes and pure ingredient sourcing can attract consumers seeking high-quality, authentic products.
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