Dona Dinda's Frozen Food Box Designs Blend Tradition and Modernity

By: Laura McQuarrie - Oct 17, 2014
References: victorbiasi & packagingoftheworld
Frozen food is rarely associated with the warmth that comes froma home-cooked meal, but this frozen food box design for Dona Dinda by Victor Biasi manages to help tie one thing into the other.

Although the line of frozen foods takes inspiration from tradition and recipes that would have been passed down for generations, the frozen food packaging features a charming illustration of a grandmotherly character, and rather than looking rustic and homespun, the design is bright and fresh. The elements on the front of the boxes are quite minimal, only communicating the bare essentials—what the product is, how much product you'll find in the box and who made it. Despite being frozen, the Dona Dinda products are presented as being fresh, healthy and comforting.