Metsä Board Re-Designed its Ice Cream Packaging
Ellen Smith — December 20, 2023 — Marketing
References: metsagroup & fabnews.live
Metsä Board is making strides in sustainability by teaming up with industry leaders to revamp ice cream cone packaging for a greener impact. This eco-friendly makeover took a comprehensive approach, examining everything from how the materials are made to the final delivery, all with a goal of being kinder to the environment.
The team, consisting of experts in design, printing, and packaging, found ways to enhance traditional frozen food packaging, which usually relies on recycled materials and specific printing techniques.
Metsä Board's Sustainability Services crunched the numbers and discovered that the new packaging boasts up to a 36% reduction in climate impact compared to the traditional chipboard commonly used. This sustainable approach showcases a commitment to making frozen food packaging greener and more environmentally friendly.
Image Credit: Metsä Board
The team, consisting of experts in design, printing, and packaging, found ways to enhance traditional frozen food packaging, which usually relies on recycled materials and specific printing techniques.
Metsä Board's Sustainability Services crunched the numbers and discovered that the new packaging boasts up to a 36% reduction in climate impact compared to the traditional chipboard commonly used. This sustainable approach showcases a commitment to making frozen food packaging greener and more environmentally friendly.
Image Credit: Metsä Board
Trend Themes
1. Eco-friendly Packaging - The revamp of ice cream cone packaging demonstrates a push for more sustainable and environmentally friendly packaging solutions in the frozen food industry.
2. Enhanced Material Production - The comprehensive approach to redesigning packaging materials showcases the potential for more efficient and eco-conscious methods of producing materials for food packaging.
3. Reduced Climate Impact - The significant reduction in climate impact highlights the growing importance of minimizing environmental harm in the packaging industry and encourages the development of more sustainable alternatives.
Industry Implications
1. Frozen Food Packaging - The eco-friendly makeover of ice cream cone packaging indicates a need for the frozen food packaging industry to prioritize sustainability in order to meet consumer demand for greener options.
2. Design and Printing - The collaboration of design, printing, and packaging experts suggests an opportunity for innovation in developing more sustainable printing techniques and design strategies for packaging materials.
3. Sustainability Services - Metsä Board's Sustainability Services exemplify the growing demand for consulting and advisory services that help companies transition towards more environmentally friendly practices in packaging and other sectors.
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