This Redesign of Simple Works is Deliciously Soothing

By: Susan Keefe - Published: Dec 12, 2011 • References: & thedieline
This soothing soap packaging is the handiwork of design student Christin Arnhold, who chose to redesign the brand Simple Works as part of a project created to enhance typography skills. Currently enrolled at Trier University in Germany, Christin Arnhold created minimalist packaging in precious pastel tones for the brand. These simplistic and rustic wrappers sport typography that appears to be handwritten.

Favoring a softly rounded cursive font, Christin Arnhold creates the appearance of purity and innocence. Offering a calm reprieve with soft colors and unpretentious typography gives this soap an approachable quality that could expand Simple Works current consumer market. The leaf illustration demonstrates the organic qualities of the product, emphasizing the brand's close relationship with nature.

Calming, cooling and delightfully rustic, this redesign of Simple Works packaging is eye-catching in an unassuming way. Stats for Precious Pastel Packaging Trending: Older & Chilly
Research: 4,249 clicks in 232 w
Interest: 3.4 minutes
Concept: Simple Works
Related: 57 examples / 44 photos
Segment: Females, 18-55
Comparison Set: 21 similar articles, including: gourmet garden merchandizing, 29 tempting chocolate packages, and 23 marvelous milk cartons.