The Williams-Sonoma Peanut Noodle Sauce Goes for a Different Look

By: Jamie Danielle Munro - Sep 25, 2014
References: pavementsf & packageinspiration
This peanut noodle sauce from Williams-Sonoma originally had a look that was dated and not performing well, so the company hired the design studio Pavement to come up with a change. The team decided on quite an illustrative final design that makes one think of the food the sauce would go best on: noodles.

Package Inspiration states that "with a tongue-in-cheek execution, the illustration for the label is intended to be a playful interpretation of classic Asian woodcut illustrations." Not only do the noodles on the front help to conjure up emotions of hunger, but the Asian reference goes perfectly for those looking to use the sauce for a stir fry that very night. The coloring used is quite straightforward, with a rustic brown used throughout the entire label design.