The Williams-Sonoma Peanut Noodle Sauce Goes for a Different Look
Jamie Danielle Munro — September 25, 2014 — Lifestyle
References: pavementsf & packageinspiration
This peanut noodle sauce from Williams-Sonoma originally had a look that was dated and not performing well, so the company hired the design studio Pavement to come up with a change. The team decided on quite an illustrative final design that makes one think of the food the sauce would go best on: noodles.
Package Inspiration states that "with a tongue-in-cheek execution, the illustration for the label is intended to be a playful interpretation of classic Asian woodcut illustrations." Not only do the noodles on the front help to conjure up emotions of hunger, but the Asian reference goes perfectly for those looking to use the sauce for a stir fry that very night. The coloring used is quite straightforward, with a rustic brown used throughout the entire label design.
Package Inspiration states that "with a tongue-in-cheek execution, the illustration for the label is intended to be a playful interpretation of classic Asian woodcut illustrations." Not only do the noodles on the front help to conjure up emotions of hunger, but the Asian reference goes perfectly for those looking to use the sauce for a stir fry that very night. The coloring used is quite straightforward, with a rustic brown used throughout the entire label design.
Trend Themes
1. Illustrative Label Design - Incorporating illustrative elements in product packaging to invoke emotions and capture consumer attention.
2. Playful Interpretation - Using tongue-in-cheek design elements to create a memorable and engaging packaging experience.
3. Cultural References - Incorporating cultural motifs and references in packaging design to appeal to specific target markets.
Industry Implications
1. Food Packaging - Exploring innovative packaging designs and visuals to enhance consumer engagement and product appeal.
2. Product Design - Leveraging illustrative and playful elements in product design to differentiate and stand out in the market.
3. Culinary Products - Integrating cultural and aesthetic elements in packaging for culinary products to create a unique and immersive brand experience.
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