This Craft Beer Packaging Channels the Pacific Northwest Lifestyle

By: Rebecca Byers - Mar 25, 2015
References: stbernadine & thedieline
Bridge Brewing is a new microbrewery in North Vancouver, British Columbia who recently commissioned creative firm St Bernadine to create a dynamic craft beer packaging scheme. The result is an artisanal line that channels rustic tradition through the use of craft paper and the integration of local topographical maps onto the beer case designs.

Facing rapid expansion soon after opening up shop, Bridge Brewing was forced to quickly catch up in terms of branding and packaging, needing to up their offer to include 6-packs. The St Bernadine's designed 6-packs retain the same brown craft paper aesthetic as the individual bottles and carves out a typically Pacific Northwest feel for the new craft brewer.

Bridge Brewing is another example of a microbrewery using artisan branding and rustic nostalgia to separate the brand from mainstream beer alternatives.