This Craft Brewery Packaging Reflects the Brand's Unique Roots

By: Rebecca Byers - Apr 23, 2015
References: behance.net & packagingoftheworld
This rustic, graphical craft brewery packaging does an excellent job of standing out on store shelves while staying true to the Eastlake Craft Brewery's unique beginnings. Eastlake grew into a brand from a personal project of Minneapolis bus driver Ryan Pitman, who had been brewing his own craft beer for years.

Eastlake's hip new craft brewery packaging was created by Rice Creative, an agency based in Ho Chi Minh City, Vietnam. Rice Creative imagined a host of charismatic working class characters to adorn the chocolate brown bottles and bring the brand's mythologies to life.

The graphics-heavy bottles feature images of hardworking animals against a wave of text that sees the Eastlake name form a gentle, fluid pattern.