'Rawganical' By Casper Holden Uses Organic Caps on Minimalist Bottles

By: Jason Soy - Published: Dec 8, 2011 • References: & lovelypackage
Casper Holden and his school project partners may have just stumbled upon a packaging gimmick that's cool, chic and very cost-effective. After all, the lids of these minimalist lotion and shampoo bottles are made from pieces of rustic wood.

As aforementioned, Casper Holden created these unique bottles for a fictional school project during which he and his partners were to design a line of organic products for a luxury hotel. They came up with 'Rawganical,' which lets prospective buyers quickly identify the product's natural roots using wooden caps. The bottles themselves are sleek and minimalist, upholding the swankiness of the brand.

The 'Rawganical' line includes a shampoo, body shampoo, face and body lotion and a conditioner. Stats for Luxurious Wooden Lotion Lids Trending: Older & Chilly
Research: 7,760 clicks in 232 w
Interest: 2.4 minutes
Concept: Casper Holden
Related: 64 examples / 49 photos
Segment: Females, 18-35
Comparison Set: 23 similar articles, including: crisp casual branding, 44 distinctively branded cans, and blackboard bottle branding.