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'Chick Beer' is the First Ale to be Marketed Specifically Toward Women

By: Souzan Michael - Published: • References: blogs.villagevoice & incrediblethings
Beer is not exactly a beverage that is aimed toward women, what with the half-naked models in beer commercials, but with the creation of Chick Beer, that might all be changing.

With "Witness the Chickness" serving as the slogan printed on the pink swirly packaging, it's no wonder that females are going to love this new brand. I know I already love it and I have no idea what this might taste like.

Apparently Chick Beer is a light beer with less carbonation than regular brews, made to appeal to females looking to not feel so full after a couple of drinks.

Chick Beer founder Shazz Lewis says, "Women consume 25 percent of all the beer in the United States. That's 700 million cases a year. I thought, 'This is really interesting, and why hasn't this segment of the market been addressed?" The more I got involved, the more I thought, "There's something to this.'"

I'm definitely intrigued by this concept, if only because of the cute packaging. The power of aesthetic appeal should not be underestimated. Stats for Girly Branded Brews Trending: Older & Average
Traction: 2,635 clicks in 172 w
Interest: 1.8 minutes
Concept: Chick Beer
Related: 64 examples / 49 photos
Segment: Females, 18-55
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