Superstar

St. Stephen Color Collection Playfully Displays the Product's Purpose

By: Amelia Roblin - Published: Aug 27, 2012 • References: prompt-design and packagingoftheworld
The concept behind St. Stephen Color Collection packaging is a delightful one, managing to use as little wrapping material as possible while cleverly displaying the function of the items. Practically speaking, the merchandizing method behind this is not unlike the simple way that other brands lay out their bobby pins, but the approach to graphics and arrangement is smart and singular.

Upon each card, Prompt Design has printed a pale and feminine cartoon face with exquisitely illustrated eyes, brows and red lips. Small perforations in the cardboard invite the organization of the hair accessories around each visage so that the black clips seem to form striking modern hairstyles for each of the characters on St. Stephen Color Collection packaging.