Dan Hinde Creates Earthy Packaging for a Fictional Scotch Company

By: Susan Keefe - Published: May 18, 2012 • References: danhinde & lovelypackage
Design student Dan Hinde submitted this fine floral take on scotch whisky to the annual D&AD design awards. Students were challenged to create a fictional scotch company and a complementary packaging design for the faux brand. Hinde decided on the name Floral & Fauna to indicate the organic properties of the premium spirit.

To give the scotch a fresh-from-mother-nature look, Dan Hinde chose a cork-topped container (reminiscent of a medicine bottle from the late 19th century) adorned with a simple floral design. The packaging's parred-down, monochrome palette saves it from being too loud or girly, which is important as scotch drinkers are typically male; however, the addition of a flower-dominated design could very well convert more females to the heady flavor of scotch whisky.

Fresh, simple and different, the Floral & Fauna packaging is a beautifully unexpected container for traditional "manly" scotch. Stats for Blooming Spirit Branding Trending: Older & Chilly
Research: 2,175 clicks in 209 w
Interest: 2.9 minutes
Concept: Dan Hinde
Related: 52 examples / 40 photos
Segment: Neutral, 18-55
Comparison Set: 19 similar articles, including: retro california vino branding, personified cork branding, and perplexing etching branding.