Ads for Rotthammer Beer Comically Promote Gender Equality

By: Alexander Lam - Published: • References: ibelieveinadv
Fighting for gender equality, humorous ads for Rotthammer beer rationalize placing women in traditionally male-dominated roles. The print ads each show a different beautifully photographed scene with women in unconventional roles. Along with the visual is text stating that having more women in men's roles means that more men can have time to drink beer.

The Rotthamer ads show a variety of roles that have traditionally been filled with men. Women are seen admirably holding positions as presidents, astronauts and firemen. Every ad shows the female subject performing admirably in their task.

Developed by Chilean ad agency Prolam Y&R, the comedic ads are targeted towards men. By placing a snarky spin on gender equality, the ads are effectively connecting with their target audience. Stats for Witty Feminist Beer Ads Trending: Older & Warm
Traction: 10,895 clicks in 90 w
Interest: 2.1 minutes
Concept: Rotthammer Beer
Related: 48 examples / 37 photos
Segment: Neutral, 18-55
Comparison Set: 18 similar articles, including: charitable booze rebuttal campaigns, hazardous alcohol ads, and landmark packaging.