When the Amsterdam tea house wished to optimize its offerings for portability, women's purses were looked to as inspiration for Tea Bar packaging. Ladies are accustomed to carrying fashionable change purses and wallets around, so this product would become another essential accessory, specifically for toting one's favorite infusions.
PROUDdesign created three clutches to contain the loose leaf and 15 empty teabags. The idea is that the consumer can fill the pretty pouches with her own blend of teas, spices and other custom flavor mixtures that will be available to her on-the-go. Tea Bar packaging is wonderful to take into work, equipping you with the option of making your own elaborate brew with a simple office kettle.
Stats for Clutch-Style Beverage Branding
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Research: 1,935 clicks in 112 w
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Concept: Tea Bar Pack
Related: 83 examples / 64 photos
Segment: Females, 18-55+
Comparison Set: 30 similar articles, including: divine drawer-like cartons, purist patterned pop cans, and compacted geometric packaging.
Clutch-Style Beverage Branding
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