Van Cleef & Arpels wanted to increase its luxury image through the Feerie Perfume amongst the finest fragrance lines out there. The new design of the pixie perfume bottle expresses this vision.
Developed by Brandimage, a brand strategy and design firm, the classy bottle bears a delicate fairy figure sitting atop the cap. Under the direction of Van Cleef & Arpels, the fragrance had to embody the brand's qualities of being precious, feminine, poetic and ingenious. In using a magical character, the perfume is enchanting, warm and graceful. The bottle itself is made of royal blue glass shaped like a brilliant diamond.
With one spritz of The Feerie perfume bottle by Van Cleef & Arpels, you'll feel like you've been showered by golden fairy dust.
Stats for Fairy Fragrance Lines
Trending: Older & Chilly
Research: 1,166 clicks in 270 w
Interest: 1.6 minutes
Concept: Feerie Perfume
Related: 60 examples / 46 photos
Segment: Females, 12-55
Comparison Set: 22 similar articles, including: cash-scented perfumes, bound perfume bottles, and crystallized fragrance bottles.
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