The Cadbury Crispello Chocolate Bar Hopes to Boost The Company's Sales

By: Nikki Taylor - Published: • References: dailymail & sweetretailing
The Cadbury Crispello chocolate bar was invented in order to pick up sales for the prominent chocolate-making mogul. The target audience for this tasty bar is women only. The company believes that women are the biggest chocolate consumers, and due to more women being more body-conscious, chocolate sales have dropped.

The Cadbury Crispello promises to satisfy women's sweet craving without adding the extra pounds to their waistline. It is a 165-calorie bar that is made of wafer and filled with fluffy milk chocolate. The chocolate bar comes in cubes that can be separated; however, the added bonus with this candy is that the package is resealable so there is no rush to eat it all in one sitting. Stats for Gender-Biased Cocoa Treats Trending: Older & Mild
Traction: 497 clicks in 104 w
Interest: 0.5 minutes
Concept: Cadbury Crispello
Related: 78 examples / 60 photos
Segment: Neutral, 18-55+
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