Cadbury Caramilk Merges Flavors for a Tasty Finish
Michael Hemsworth — June 19, 2021 — Marketing
References: mondelezinternational & talkingretail
The Cadbury Caramilk candy bar is being launched by Mondelēz International as anew kind of chocolate indulgence for consumers to try out. The chocolate bar is reportedly a caramelized white chocolate treat that merges the flavor experience of milk chocolate with caramel. This was conceived given the popularity of caramel with the chocolate confectionery market, and will be available for consumers to pick up starting early July at a price point of £1 for 80-gram tablets and 69p for 37-gram single bars.
The Cadbury Caramilk candy bar was explained further by Brand Manager at Mondelēz International Beatrice Berutti who said, "Known to be a much-loved classic chocolate in Australia, Cadbury Caramilk is sure to be a hit in the growing Chocolate market. In fact, Mondelez tablets are currently experiencing growth of 10%, with the new launch sure to build on this, adding excitement to retailer’s ranges with a delicious new flavour."
The Cadbury Caramilk candy bar was explained further by Brand Manager at Mondelēz International Beatrice Berutti who said, "Known to be a much-loved classic chocolate in Australia, Cadbury Caramilk is sure to be a hit in the growing Chocolate market. In fact, Mondelez tablets are currently experiencing growth of 10%, with the new launch sure to build on this, adding excitement to retailer’s ranges with a delicious new flavour."
Trend Themes
1. Flavor Merging - The Cadbury Caramilk candy bar merges caramel and white chocolate flavors, presenting an opportunity to create new and unique flavor combinations for chocolate products.
2. Caramel Craze - The popularity of caramel in the chocolate confectionery market presents an opportunity for companies to create more caramel-based products and expand their customer base.
3. Affordable Luxury - The Cadbury Caramilk candy bar is priced affordably, presenting an opportunity for companies to offer affordable luxury and compete with premium brands in the chocolate market.
Industry Implications
1. Chocolate Confectionery - The chocolate confectionery industry can capitalize on the popularity of caramel and white chocolate flavors and create new and unique products to meet evolving consumer tastes.
2. Retail - Retailers can add excitement to their product ranges by offering new and unique flavor combinations, such as the Cadbury Caramilk candy bar, and stay ahead of the competition.
3. Food Manufacturing - Food manufacturers can expand their offerings and compete effectively in the chocolate market by creating more affordable luxury products, such as the Cadbury Caramilk candy bar.
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