The MIU Fruit Wine packaging was designed to do for the girl what the beer bottle does for the boy. The juicy alcoholic beverages are targeted at female young adults, promoted as products that can be carried to a party, to a picnic or to a neighbor's front porch.
With Alexandra Troitskaya, Alla Mikheeva and Dima Je, Vladimir Belokon developed voluptuous bottles with more physical flair than the norm. Very minimal printing was made directly onto the dark glass, presenting the simple logo of the beverage line and some basic information about the flavor. Where MIU Fruit Wine packaging gets exciting is in the graphic wrapper that covers it. Fabulous nudes at cocktail parties, wild women of the jungle and bikini-clad surfer girls scream fun and serve to entice young ladies very effectively.
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Research: 14,908 clicks in 118 w
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Concept: MIU Fruit Wine Packaging
Related: 86 examples / 66 photos
Segment: Females, 18-35
Comparison Set: 31 similar articles, including: crumpled paper bag packaging, chronicle cabernet branding, and pattern-labeled liquor.
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