Sarah Swanton, a design student studying at the University of Cumbria, created this dazzling re-branding of the popular chocolate brand Lindt. Swanton gathered inspiration from the Art Nouveau period, but added an element of intrigue by pairing this decidedly retro style with modern typography. The results of this stylistic experiment are quite compelling.
Staying true to Art Nouveau's iconic preoccupation with the natural world, Sarah Swanton cast a goddess-like creature as Lindt's new mascot. The color of the goddess' long flowing hair and airy dress are indicative of the flavor of chocolate beneath the foil. Looking like a child of nature, the curvaceous female tenderly holds branches and various flora and fauna in order to tie the product to the earth. These precious pastel packages lend the Lindt brand an artisan quality, which is highly engaging.
Romantic, seductive and dreamy, the concept Lindt Chocolate rebranding is ethereally elegant.
Stats for Glowing Goddess Branding
Trending: Older & Mild
Research: 2,975 clicks in 222 w
Interest: 2.4 minutes
Concept: Sarah Swanton
Related: 72 examples / 55 photos
Segment: Females, 18-55
Comparison Set: 26 similar articles, including: typographic treat packaging, 29 tempting chocolate packages, and hypnotic chocolate branding.
Glowing Goddess Branding
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