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Sarah Swanton Creates an Art Nouveau-Inspired Rebranding for Lindt

By: Susan Keefe - Published: Jan 22, 2012 • References: swansnestdesign and thedieline
Sarah Swanton, a design student studying at the University of Cumbria, created this dazzling re-branding of the popular chocolate brand Lindt. Swanton gathered inspiration from the Art Nouveau period, but added an element of intrigue by pairing this decidedly retro style with modern typography. The results of this stylistic experiment are quite compelling.

Staying true to Art Nouveau's iconic preoccupation with the natural world, Sarah Swanton cast a goddess-like creature as Lindt's new mascot. The color of the goddess' long flowing hair and airy dress are indicative of the flavor of chocolate beneath the foil. Looking like a child of nature, the curvaceous female tenderly holds branches and various flora and fauna in order to tie the product to the earth. These precious pastel packages lend the Lindt brand an artisan quality, which is highly engaging.

Romantic, seductive and dreamy, the concept Lindt Chocolate rebranding is ethereally elegant.