The Delicate Branding Used for Novelty is Both Soft and Eclectic

By: Farida Helmy - Published: Jan 29, 2014 • References: anagrama & thedsgnblog
Featuring only the quirkiest and most novel of fashion pieces, Novelty's boutique branding works in its favor for sure. Handpicking the hippest of fashion apparel, Novelty is all about finding a piece you would never be able to find anywhere else.

Using its boutique branding to reel in modern and fabulously chic young women, Novelty is located in the beautifully gardened and exclusive boulevard of Calzada del Valle in Monterrey, Mexico.

Brand intelligence group Anadrama accentuate Novelty's fresh, subtle and feminine look with its delicate touches and eclectic approach. Using watercolor marks, pastel stationery and opulent packaging, Novelty's boutique branding is all about mixing eccentric flashes of color and images with a soft and dainty identity. Stats for Pastel-Infused Boutique Branding Trending: Older & Warm
Research: 4,420 clicks in 121 w
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Concept: Boutique Branding
Related: 107 examples / 82 photos
Segment: Females, 18-55
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