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The Aschen and Voss cosmetics is a new line of beauty and makeup products who wants to stand out in sleek form for the sophisticated urban shopper.

The packaging and identity was designed by boutique agency 'ESTABLISHED' and combines the clean pharmaceutical heritage of Switzerland as well as the modern formulation in the product. Shaped in sharp, geometric packaging, the minimal look of the cosmetic brand will appeal to the smart beauty shopper who appreciates clean and simple lines consisting of fresh, feminine colors.

The Swiss-made Ashen and Voss cosmetics collection is dressed in contemporary-styled packaging that will make it very hard for the chic-at-heart to pick up. The swanky look of the products with its modern touches is very hard to resist.