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Most companies attempt to sell an idea along with each product and, quite admirably, Laqa & Co. packaging does a very open and honest job of honoring artistic talent with its makeup line. The new beauty brand has enlisted the help of budding creatives. They have been invited to use lip gloss and lip pencil boxes as canvases for their work.

Gorgeous graphic illustrations, paintings and photographs make each packet gush with vibrant colors drawn from the cosmetics contained inside. The striking images conjured speak to young female consumers in a much healthier and more encouraging way than airbrushed photos do.

The collaboration between the talented artists and the brand to produce Laqa & Co. packaging will succeed to get these glamorous goodies noticed and support the gifted hands behind the designs.