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Beach Bum Sunscreen Packaging Flaunts a Little Fanny for Shelf Appeal

By: Amelia Roblin - Published: • References: elizabethhaywood & thedieline
It's easy to appreciate the humor in what one student designer has done with her Beach Bum Sunscreen packaging concept, playing with the physical feature about which many girls are particularly self-conscious. Buxom bottoms are displayed on the front of each plastic container, paraded with confidence by fashionable illustrated females.

Elizabeth Haywood has greatly exaggerated the voluptuous curves of her cartoony characters, having outlined their full-figured forms with exceptionally wide hips. In reality, such proportions may be considered unattractive, yet the girls' tiny waistlines, gorgeous curly locks and fabulous retro swimwear present the impression of stylish, sassy and sexy women. As a lighthearted rebranding of an existing line, Beach Bum Sunscreen packaging celebrates the beauty of the female form, favoring the enriching rays of the sun and supplying a healthy block against epidermal damage. Stats for Broad Bottom Branding Trending: Older & Average
Traction: 2,940 clicks in 136 w
Interest: 4 minutes
Concept: Beach Bum Sunscreen Packaging
Related: 65 examples / 50 photos
Segment: Females, 12-55
Comparison Set: 24 similar articles, including: adolescent illustrated branding, fruit-munching merchandizing, and sweet spot branding.