These ads emphasize the skill that El Observador will give their clients, comparing attendees of El Observador to cannons, fighter jets and tanks. Ultimately, the El Observador campaign makes chess so much more badass.
Implications - It's definitely a great way to revamp an old favorite game that has captivated numerous generations. This campaign is sure to be a favorite of geeky gamers and sneaky strategists. Checkmate -- this is one successful campaign.