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McDonalds as the New Nocturnal Hero to the Rescue

By: Amelia Roblin - Published: • References: ddb.fi & adsoftheworld
DDB Helsinki has produced this advertisement entitled "Rescue for Hungry People 24h" to promote McDonalds as the new nocturnal civic hero. This ad reminds people that unlike many restaurants, this fast food joint is in fact open whenever you need it to be.

With a clever play on the Batman bat searchlight, the public is presented with the notion of McDonalds as the new knight of the night, providing relief to the ravenous, and welcoming people into its familiar glow of the golden arches. Stats for Fast Food Searchlights Trending: Older & Warm
Traction: 8,015 clicks in 211 w
Interest: 4 minutes
Concept: McDonalds As The New
Related: 79 examples / 61 photos
Segment: Neutral, 18-35
Comparison Set: 29 similar articles, including: batman golf carts, obese batman icons, and recycled concept posters.