DDB Helsinki has produced this advertisement entitled "Rescue for Hungry People 24h" to promote McDonalds as the new nocturnal civic hero. This ad reminds people that unlike many restaurants, this fast food joint is in fact open whenever you need it to be.
With a clever play on the Batman bat searchlight, the public is presented with the notion of McDonalds as the new knight of the night, providing relief to the ravenous, and welcoming people into its familiar glow of the golden arches.
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