Helping you multitask, Burger King has developed a 'Hands Free Whopper.' The device holds a burger up to your mouth so that you don't have to expend your precious energy to lift food to your face. Instead of waiting for your hands to lift your food to your mouth, the Hands Free Whopper gives you hot food instantly.
The campaign was developed in a joint effort between ad agencies DLC and Ogilvy for Burger King's 50th anniversary. Using the fast food chain's CRM database, 50 customers were chosen to be honored with the burger holders. An accompanying ad was produced where people are seen leading active and healthy lifestyles while having a whopper held in front of their face.
Stats for Hands-Free Burger Campaigns
Trending: Older & Mild
Research: 670 clicks in 155 w
Interest: > 3 minutes
Concept: Hands Free Whopper
Related: 59 examples / 45 photos
Segment: Males, 12-35
Comparison Set: 21 similar articles, including: excessively towering onion burgers, mountainous pork patties, and hamburger eyeshadow adverts.
Hands-Free Burger Campaigns
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