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McDonald's Little Piccadilly is an Interactive Advertisement

By: Laura McQuarrie - Published: • References: mcdonalds & brandingmagazine
If you're a Londoner who's always dreamed of having your face featured on a billboard, you're going to want to keep your eyes peeled for one of the interactive advertisement billboards that are part of McDonald's 'Little Piccadilly' campaign.

In Piccadilly Circus, McDonald's has set up a billboard where you can create a small animated character in your likeness on LittlePicca.com. After creating a character, the Little Picca will become part of the virtual world of Little Piccadilly, where characters can chat and dance. What's particularly neat about the billboard is that it also reflects the weather as it really is in Piccadilly.

Anyone can visit the Little Picca website and create a character, but you won't be able to see the character visit the McDonald's screen at Piccadilly Circus unless you are in Piccadilly. Stats for Interactive Avatar-Making Billboards Trending: This Quarter & Buzzing
Traction: 1,442 clicks in 22 w
Interest: 0.8 minutes
Concept: "interactive Advertisement"
Related: 72 examples / 55 photos
Segment: Neutral, 4-18
Comparison Set: 26 similar articles, including: fast food customer portraits, artful fast-food packaging, and fast food tattoos.