The Burger King Whopperlust Promo Pays You to Stare at Your TV

The Burger King Whopperlust promo is offering DirecTV subscribers free Whopper coupons for staring at a commercial. The promo, which airs on DirecTV channel 111 all week long, requires viewers to watch an image of a Whopper on their screen as a timer ticks. To prevent people from turning on the promotion and walking away, an online prompt will occasionally appear that asks viewers to push a specific directional button on their remote controls.

If viewers sit through the first five minutes of the Burger King Whopperlust promo, they’ll earn a coupon for a free Whopper. Here’s the kicker: they can opt to stay tuned for an additional 10 minutes to earn a second coupon and, following that period, an additional 15 minutes to earn a third.

While half an hour of your time may not be worth three Whopper coupons, the Burger King Whopperlust promo has already given away some 50,000 coupons. The campaign was orchestrated by Crispin, Porter + Bogusky.