Superstar

Burger King's Extra Long BBQ Burger is Built Out Rather Than Up

By: Laura McQuarrie - Published: • References: burgerking.de & brandeating
When it comes to building burgers, their ingredients tend to be stacked up rather than expanded outwards, but not in the case of Burger King's new Extra Long BBQ Burgers.

The burgers are like two Rodeo Burgers placed side by side, offered in the form of a cheeseburger with onion rings and barbecue sauce, between two toasted sesame buns. Although the long burger looks pretty similar to a sub sandwich, it's something novel nonetheless. The Extra Long BBQ Cheeseburger is currently only offered in a few Burger King locations in Europe, including countries like Austria and Switzerland, although there have been some enthusiastic American BK fans that have been begging for this burger to make its way to the US. Stats for Elongated Burgers Trending: This Quarter & Average
Traction: 293 clicks in 20 w
Interest: 0.5 minutes
Concept: "extra Long Bbq"
Related: 49 examples / 38 photos
Segment: Males, 18-35
Comparison Set: 18 similar articles, including: rebranded value menus, mountainous pork patties, and loyalty-testing burger campaigns.