The Taco Bell Feature Phone Initiative Gives Mobiles to Influencers

By: Jamie Danielle Munro - Published: Mar 20, 2014 • References: livenews-24 & mashable
Taco Bell has come out with an all-new marketing initiative: fast food phones. The brand is currently mailing out close to 1,000 new mobiles to various influencers from around the web to take part in various "missions."

Of course, this is a clever way for the brand to extend its reach. By using people who already live online and have a dedicated fan base, Taco Bell is able to promote its products to people that might otherwise not be interested. The influencers will be taking part in various tasks and contests, all while documenting the experience on their fast food phones. Prizes for the winners include a free Taco Bell breakfast for an entire year. Stats for Fast Food Phones Trending: Older & Average
Research: 882 clicks in 113 w
Interest: 0.5 minutes
Concept: Food Phones
Related: 53 examples / 41 photos
Segment: Neutral, 12-35
Comparison Set: 20 similar articles, including: fast food smoothies, branded taco merch shops, and nacho chip chicken recipes.