The Carl's Jr Mystique commercial enlists the help of a sexy shape-shifting mutant to promote its new Western X-Tra Bacon Thickburger. With two times the bacon, a person really has to man up to enjoy the heart-attack meal. That's exactly what Mystique does in the campaign. Taking on the form of a big hunky man, she is able to fully enjoy the burger.
Conceived and executed by 72andSunny, an ad agency based in Los Angeles, California, the Carl's Jr Mystique commercial was produced by Rsa Films and directed by Justin Hooper. It is a rather simple concept that has been put together brilliantly. Considering that it is a cross-promotion for the upcoming release of 'X-Men: Days of Future Past,' that comes as no surprise.
Stats for Burger-Loving Mutant Campaigns
Trending: Older & Warm
Research: 1,199 clicks in 110 w
Interest: > 3 minutes
Concept: Carl's Jr Mystique
Related: 101 examples / 78 photos
Segment: Males, 12-55
Comparison Set: 37 similar articles, including: trauma guide dog commercials, family planning phone commercials, and purposefully absurd commercials.
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