White Castle's Fast Food Boxes Contain and Spell Out What You Crave

By: Laura McQuarrie - Published: Aug 4, 2014 • References: whitecastle & thedieline
These fast food boxes developed for the White Castle chain feature a design that spells out "Crave" when enough boxes are placed side-by-side. The bag and box designs by Zimmerman Advertising feature bold letters that don't necessarily make the word visible at a first glance. However, each of the fast food containers is printed with the #MyCrave tag, helping to tie the boxes in with a social food campaign.

As well as literally showing off the White Castle burgers, fries and sticks that people have been craving, the designs also celebrate the future of the food chain, since the more people crave these foods, the more White Castle will continue to be able to grow and expand as a business. Stats for Typographic Food Boxes Trending: Older & Mild
Research: 1,772 clicks in 94 w
Interest: 1.3 minutes
Concept: "fast Food Boxes"
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Segment: Males, 18-35
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