This New Mcdonald's App Allows Users to See Where the Food Comes From

By: Jonathon Brown - Published: Jan 26, 2013 • References: mcdonalds & ibelieveinadv
This McDonald's app for iPhones allows you to track where the ingredients in your fast food came from and how long they took to get to you.

This McDonald's app is part of the fast food franchise's ongoing effort to make customers feel comfortable and informed about the McDonald's food they are eating. McDonald's also recently launched, which answers customer submitted questions pertaining to food nutrition and online rumors.

This McDonald's app is called 'TrackMyMacca' and uses GPS technology to track which restaurant your in. Using that information, along with the date, time and image recognition software which reads a code on the side of the burger box, the app provides information on every part of the sandwich or meal. Stats for Meat Tracker Apps Trending: Older & Mild
Research: 874 clicks in 173 w
Interest: > 3 minutes
Concept: Mcdonald's App
Related: 85 examples / 65 photos
Segment: Neutral, 12-55+
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