McDonald's Burger Builder Lets Customers Customize New Sandwiches

By: Alyson Wyers - Published: May 23, 2014 • References: & psfk
If you've ever wanted to create your own McDonald's burger, their new online burger builder could be your chance. With the help of Razorfish London, McDonald's UK is launching a new contest where you can make your own burger and vote on other entries. The fast food restaurant will take the top five picks and sell them in stores this fall.

The burger builder tool lets you customize your brand new burger with bun and topping options, allowing for up to six ingredients and 80 combination choices. In addition to choosing between bun varieties, bacon or chorizo, the burger builder also encourages to name your creation. So far, fan favorites include 'Urban Heat' and 'The Sweet Swiss.' Stats for Crowdsourced Burger Competitions Trending: Older & Warm
Research: 1,665 clicks in 104 w
Interest: 1.2 minutes
Concept: Burger Builder
Related: 39 examples / 30 photos
Segment: Neutral, 12-35
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