From Social Media Car Designs to Product Feedback Platforms

By: Alyson Wyers - Oct 9, 2014
Crowdfunding is becoming an increasingly popular method for entrepreneurs when it comes to collecting data or raising funds, but crowdsourced design is also providing brands with an opportunity to engage with their customers in an interactive way. Whether it takes the form of a design contest or social media campaign where people send in their ideas, or the crowd is asked to vote on their favorites, there are a few different ways crowdsourced design can benefit a business.

Fast food is a common industry for crowdsourcing, as seen with crowdsourced burger competitions or crowdsourced pizza apps. With crowdsourced space suit designs, people could vote on NASA astronaut apparel. Product feedback platforms let consumers make suggestions and customize clothing and other goods. Gamer-designed concept coupes were created and decided on by video game enthusiasts themselves.