Fast food chain Wendy's has launched a Facebook T-shirt design contest called Wendy Threads, which encourages its online fans to to design a tee that celebrates the Wendy's brand.
In terms of prizes, the person that gets the most votes for his Wendy Threads design will win $5,000 and have their T-shirt sold at the Wendy's online store. Second-place winners get free food from Wendy's for one year and 10 shirts with their design, says QSRWeb.com. Online voters also get something for participating -- they'll be automatically entered to win a $50 Wendy's gift card (out of 20 in total). What's more, the brand will also donate proceeds from the T-shirt's sales to the Dave Thomas Foundation for Adoption.
While this certainly isn't the first time a brand has launched a design contest to engage its online users, the Wendy Threads competition does offer an app that features a variety of options and tools that is atypical of a Facebook app contest. For instance, you can choose from a variety of eye-catching graphics, ranging from rainbows and Wendy's logos, prints like leopard and argyle, shapes, fonts and images of food such as hamburgers and fries.
Stats for Crowdsourced Fast Food Tees
Trending: Older & Mild
Research: 2,102 clicks in 223 w
Interest: 2.4 minutes
Concept: Wendy Threads
Related: 43 examples / 33 photos
Segment: Neutral, 12-55+
Comparison Set: 16 similar articles, including: greasy reality graphics, 25 heavenly hamburgers, and luxury fast food meals.
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